Are you a waterfowl outfitter looking to book more clients? Here’s a few tips to see some damn good results…
The days of running a simple newspaper ad and booking clients has come and gone. Today it’s all about the internet and for some “old school” guys that’s a tough pill to swallow. The internet has created the “I want it now” consumer and if you don’t have your ducks in a row to move quickly then the next guy who does is going to get your clients. Which brings me to the first and obvious tip: Be available all the time!
Making yourself available via phone, chat, email, text, Facebook and responding quickly is the name of the game. While some of you may have a ton of repeat clients who are drop dead loyal to you there are still plenty of start-up waterfowl guides and even established outfitters who would like to have a fuller appointment book come duck season. This means answering every call and email that comes in. If you don’t answer, your competitor will and you may have just lost a $1,000-$10,000 client.
What is a client worth to you? Let’s say you have a guy who comes out 2-3 times every year for 10 years and always brings 4 other guys with him, that’s big money! If you’re too busy guiding or scouting, hire someone knowledgeable who does nothing but answer the phone, take deposits, reply to emails, manage the Facebook page and get guys booked because if it means gaining even a couple loyal clients like above it pays for itself.
One of the biggest mistakes I see outfitters making is they do nothing to retain or re-book past clients. One way to do this is to add your clients email address to an autoresponder service like Aweber, Getresponse or MailChimp. Each one of these clients has spent good money with you and having each of them on a mailing list is worth BIG money. For example, let’s say you have a full week open in December with no hunts booked and you want to keep your guides busy. You have a list of 100-300 paying customers you can send an email to at the click of a button and I’ll bet you my left arm you book at least 2-3 guys for that week. With the autoresponder services above you write one email and it sends it to everyone at the same time making it very easy to drum up business within the hour.
Internet advertising. If you want more clients and you’re not advertising online then you’re losing clients to everyone else who is. There are several ways to effectively spend money online to get a steady stream of waterfowl hunters calling you to book hunts and while you may have had bad experiences in the past, it does work! In fact, it’s hands down the most effective and profitable way to get new clients when done properly. We’ve talked with a lot of outfitters recently and some of them are all-in and ready to dedicate their advertising budget to the internet and some guys have flat out told us they think advertising is a waste of money. You’re either outfitting to hunt for free or your running a real business and if you are the later you better be doing some advertising.
With the costs of leases going up, decoys, trailers, fuel it’s an expensive road for an outfitter and we get that but if you don’t advertise your business how do you expect to be profitable at the end of the season? If you’re absolutely tapped out you can try Craigslist and Facebook but don’t expect your phone to melt with people calling to book hunts. The competition is fierce but it can work.
Now if you are looking for a steady stream of ready-to-book clients you need to get in front of guys who want to book a hunt right now. This is where HuntFowl.com comes in. Now I realize you may have paid to be listed on other websites in the past and I know who they are and I can guarantee you they weren’t advertising on your behalf or getting you in front of guys who want to book hunts. We go above and beyond and even guarantee you booked hunts by advertising in the right places at the right time. Here’s just a few of the benefits of listing on HuntFowl.com
- Guaranteed bookings or you’re listing is FREE
- Real-time exposure – We get in front of guys who are ready to book a hunt right now.
- Nationwide exposure – International Sportsmans Expo, DU dinners and banquets, Delta Waterfowl events
- Limited competition – We only allow 3 Featured Outfitters per state to ensure fair and equal exposure
- Dedicated and resourceful marketing team – This is a real business, we aren’t in mommy’s basement.
Features included with your listing:
- Full profile page and listing which you can edit from your account.
- Upload your best successful hunt photos – We rotate these photos in the main photo gallery which brings you additional exposure and traffic.
- Manage reviews – You are in full control of the reviews left on your profile. Tip: Get as many reviews as possible on your profile, you’ll book 3x the hunts.
- Facebook Paid Post – When you come on board we pay Facebook to get you in front of 5,000-10,000 hunters which brings people to your profile.
- Premium Paid Advertising – we setup a premium advertising campaign to bring you real-time clients looking to book hunts.
While we don’t advertise it we also offer web design, search engine optimization and logo design services to our clients so if you need any help with your websites we can get it done. We’re happy to answer any questions you have just contact us below and let’s come up with a marketing plan that works for you.